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Apr302013

Marketing is an integral part of any business. For sales, for bringing diverse customers, for spreading the awareness of products and services, companies rely on marketing. The evolution of internet as medium of communication has revolutionized the m

Marketing is an integral part of any business. For sales, for bringing diverse customers, for spreading the awareness of products and services, companies rely on marketing. The evolution of internet as medium of communication has revolutionized the marketing sector without any doubt. Online marketing otherwise known as e-marketing, internet marketing etc is a new age marketing mantra. Online marketing is marketing of services, products of companies through the medium of internet. The number of citizens is increasing day by day, so a huge number of people are there for luring.



Online marketing involves low cost but caters global audience unlike the mass media marketing and other sorts of marketing. Online marketing has an interactive platform, there by yielding instant responses from the people. There are many online marketing tools for effective marketing. For improving sales through internet, it is important to make use of good online marketing strategies and services. affiliate marketing, online reputation management, newsletter marketing, email marketing, social media marketing, newsletter marketing, search engine marketing, internet news releases, display advertising, online market research etc are some of the online marketing strategies and methods.





Online marketing is not about promotion of the website and placing ads. It is about synergising the business model of a company as well as its sales goals with appearance of website and its function, while focusing on the target market. For the effective synergy, right kind of advertisement, design, and media is required. E-commerce, lead based websites, publishing etc are some online marketing business models. By online marketing, each individual targeted customer approached personally, through search engine ads related to the keywords he searches. Online marketing emphasizes on appealing to the specific interests of a mass than to segregated demography.



Online marketing makes sure that customers get to know about your products and services day in day out through out the week. It is very fast as a click takes a visitor to the concerned website, which gives the details, from there he can visit related ads as well. Cost for spreading the messages regarding products are minimal through emails, while comparing conventional mails. Delivering Sensitive business information to the customer privately through internet without worry of leakage is possible through internet. Updating the subscribers with new information regarding existing products and new products is possible through email. The websites updated regularly, so that visitors will be in touch with the latest developments regarding the company.



There are some disadvantages for online marketing as well. The costs of hardware, software, designing of website, website management and maintenance, online distribution etc are not that low. Still the online shoppers’ volume is slightly lesser as it is a growing market space. If not updated properly, the websites can affect the visitor impression regarding services. Online customer service is not dynamic as good old-fashioned customer service in the case of inquiry response. If the website does not have safety certificates, customers will hold back, as varied off using credit cards without secured feeling. For small business, online marketing might not be effective.



Online marketing is here to stay, as it has made big impact in industries like pharmaceuticals, music, advertising, cinema, banking and many more.

By: Ken King



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This article is provided by Ken King. Ken King is a entrepreneur that specify in Internet Marketing, e-commerce (both online and offline) and software development and supplier. To learn more about online marketing visit www.successbyinternetmarketing.com and you will receive a free 7 video course that will show you how to create, structure, and grow your online business

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Categories: Cat
Apr272013

Do you need cheap online Video Production Services so you can leverage the power of a Cheap Video Marketing service online to really connect with your audience? Video services can be so effective because often your buyers are skeptical about doing bu

Do you need cheap online Video Production Services so you can leverage the power of a Cheap Video Marketing service online to really connect with your audience? Video services can be so effective because often your buyers are skeptical about doing business online and often need persuasion to visit your physical premises but when you can interact with potential customers through video and they can feel confidence and trust buying off you online or making the effort to visit your location then using Online Video Marketing can help. I am going through a big overhaul of my online video marketing productions. All my online videos need to be replaced. Everywhere there is a service that I am marketing online then there is going to need to be a new video with a new angle.



So if I look at the services I really want to push, then those are the key videos I need to be producing immediately to help me get better results in those areas. The problem with a video for Cheap Video Production though is that it needs to demonstrate that we offer a decent standard off Online Video Production services and if the video doesn't look like high standard then it will be hard to sell. I think when it comes to offering Online Video Production we'll have to look at our strengths beyond simply our price and start looking at where I can increase the value – such as offering my presentation services.





Also I have recently completed a video for my Auckland printing services delivering cheap Colour copying and printing to Aucklanders as a discounted, budget low cost. I would probably want to significantly improve it in some way before developing a new video, so it looked more professional. The first one that comes to mind is the video for small business marketing, online marketing and the general introduction to Kurb because these videos were done over 2 years ago now and desperately need updating.



With the small Video Production Services I can see the opportunity to become more compelling, more authoritative and more demonstrative of the potential that our small business marketing services provide. So any update to make the video seem fresher will be great but it also presents the opportunity to really illustrate for the audience a lot of confidence I why our services are so great. The cd and DVD duplication video will also need an update as it is now over 2 years old. So even though I will probably improvise on the new video productions I am working on, I will still want to sketch out some strong angles to come at my audience with.



With the cd DVD duplication it doesn't matter so much because I just need to update some of the information but it still gives me a chance to stress that not only are we the cheapest on short run cd duplication and dvd copying but we also deliver a high standard of service with customers trust and our responsibility to that being our priority. So If you need to give your business services a lift and really connect with your clients and customers why not give video marketing a try? A Cheap Video Production service such as ours here at Kurb can mean you have your very own online videos from just $97.

By: Matt Turner



Article Directory:



Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable marketing services to entertainers and small businesses around the world offering, Video Production Services , internet marketing packages, Cheap Video Production and, design, disc duplication and Colour printing

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Categories: Cat
Apr092013

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Categories: Cat